The SEO Blueprint: How to Structure Headings and Semantic Tags in Framer for Maximum Visibility

When it comes to ranking in search engines, content is king — but structure is queen. Google not only looks at what you say, but also how you organize it. Properly using semantic HTML tags like header, nav, main, footer, and a clear H1–H6 hierarchy can significantly impact your site's SEO performance.

Let’s break down what a search-engine-friendly structure looks like — and how you can implement it directly in Framer.

Why Semantic Structure Matters for SEO

Search engines use the structure of your HTML to understand your content’s context and hierarchy. When a site is structured correctly:

• Crawlers can easily index content

• Screen readers offer better UX (a bonus for accessibility)

• Your site is more likely to appear in rich results like featured snippets

Semantic structure also aligns closely with WCAG accessibility standards — giving you two wins with one approach.

Heading Hierarchy (H1 to H6): Best Practices

Think of your headings as an outline:

• H1: The title of the page. Should be unique, descriptive, and used only once per page.

• H2: Major sections of your content.

• H3: Subsections under each H2.

• H4–H6: Only use if your content is deeply nested. Most websites rarely go beyond H3.

✅ Correct Example:

<h1>Ultimate Guide to SEO in Framer</h1>
  <h2>Why SEO Matters</h2>
    <h3>Organic Traffic vs Paid</h3>
  <h2>How to Structure a Page</h2>
    <h3>Using Semantic Tags</h3>

🚫 Avoid This:

• Using multiple H1s (unless they’re inside different article sections)

• Skipping heading levels (e.g., going from H2 to H4)

• Using headings just for styling (use text styles for that!)

Core Semantic Elements for SEO

Here’s a quick breakdown of the most important semantic elements and how to use them:

• <header>: Wraps your site’s header/logo/navigation.

• <nav>: Contains your main navigation links.

• <main>: Contains the core content of the page — used once per page.

• <section>: Used to group related content with its own heading.

• <article>: Self-contained content that could be republished (e.g., blog post).

• <aside>: Sidebar content or related links.

• <footer>: Site-wide or section-specific footer.

How to Implement Semantic Structure in Framer

Framer is visual-first, but it gives you tools to keep your code SEO-friendly under the hood:

🔧 Use the “Tag” Setting

Each Frame or Stack in Framer has a “Tag” setting. Use it to define semantic roles:

• Set your site’s main content frame to <main>

• Set the nav bar container to <nav>

• Use <section> or <article> for distinct content areas

• Apply headings (H1, H2, etc.) in the “Text Style” settings, and confirm they’re exported as the correct tag in the code

Pro Tip: Use the OptiScope plugin to automatically scan your structure and alert you if something’s out of place — like multiple H1s or missing hierarchy.

Example Framer Page Structure

ElementHTML TagFramer SettingHero Section Title<h1>Text → Tag: H1Navigation Bar<nav>Frame → Tag: navMain Content Wrapper<main>Frame → Tag: mainBlog Article<article>Frame → Tag: articleFooter<footer>Frame → Tag: footer

Conclusion: Build With Purpose

SEO starts with great content, but it thrives on structure. Properly using headings and semantic tags not only improves your search engine rankings — it also makes your site easier to use and more professional.

Framer gives you the flexibility to design beautifully and build cleanly. With tools like OptiScope, you can make sure your structure follows best practices without guessing.