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How to Implement JSON-LD in Framer (And Why It Really Matters)

Apr 8, 2025

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What Is JSON-LD?

JSON-LD (JavaScript Object Notation for Linked Data) is a lightweight format used to describe the meaning of your website content in a way that search engines like Google can easily understand.

It's the preferred method by Google for implementing structured data.

Using JSON-LD, you can tell search engines things like:

  • What your page is about (an article, a product, a person, etc.)

  • Who the author is

  • When it was published

  • Your brand's name, logo, and social links

  • Reviews, FAQs, and much more

Why JSON-LD Matters for SEO

Adding structured data via JSON-LD gives you three huge benefits:

1. Enhanced Search Appearance (Rich Snippets)

Pages with structured data are eligible for rich results — like star ratings, event info, product prices, or article highlights. This increases click-through rate (CTR) and visibility in search.

2. Clearer Brand Identity

Telling Google exactly who you are (via Organization or Person schema) helps build brand recognition and trust.

3. Better Content Understanding

Google understands your site faster and more accurately — which often translates to better rankings and fewer indexing issues.

How to Add JSON-LD in Framer

Framer doesn’t have a built-in GUI for structured data (yet), but it’s still very doable. Here’s how:

✅ Step 1: Generate Your JSON-LD

Use a tool like Google’s Structured Data Markup Helper or a generator like Schema.dev to create your code.

For example, this is what a simple Organization JSON-LD might look like:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "OptiScope",
  "url": "https://optiscope.io",
  "logo": "https://optiscope.io/logo.png",
  "sameAs": [
    "https://twitter.com/optiscope",
    "https://linkedin.com/company/optiscope"
  ]
}
</script>

✅ Step 2: Add It to the <head> in Framer

  1. In Framer, go to your page settings.

  2. Scroll to the Custom Code section.

  3. Paste your <script type="application/ld+json">...</script> directly into the Head field.

  4. Publish your site.

That’s it! Framer will inject this script into your site’s <head>, where search engines can read it easily.

What Kind of Structured Data Should You Use?

Depending on your site type, consider these:

  • Blog: Article, Author, WebPage

  • Business or Portfolio: Organization, Person

  • Product Pages: Product, Offer, Review

  • Service Sites: LocalBusiness, Service

  • FAQs: FAQPage

Bonus tip: Use Google’s Rich Results Test to validate your JSON-LD.

Final Thoughts

Structured data is no longer optional — it’s a core part of modern SEO and brand presence online. With just a few lines of JSON-LD, you give Google the context it needs to show your site in its best light.

Even in a visual builder like Framer, it’s easy to implement — and the rewards are well worth it.

Want help auditing or generating structured data for your Framer site?
Try OptiScope — it detects missing schema, gives you tailored JSON-LD templates, and helps you rank smarter.

written by

Nick Valentine

Try OptiScope — risk-free SEO for your Framer site

7-Day Money-Back Guarantee for this Framer SEO plugin

We’re confident you’ll love OptiScope, but if for any reason you're not completely satisfied, we offer a 7-day money-back guarantee. No questions asked.

Try it!

Try OptiScope — risk-free SEO for your Framer site

7-Day Money-Back Guarantee for this Framer SEO plugin

We’re confident you’ll love OptiScope, but if for any reason you're not completely satisfied, we offer a 7-day money-back guarantee. No questions asked.

Try it!