SEO in Framer: A Practical Guide for Designers and Creators

As an SEO specialist who's spent years optimizing sites across platforms, I’ve recently started building websites in Framer — and let me tell you, it's a breath of fresh air. Framer's visual-first, no-code approach is perfect for designers and creators who want full control over the look and feel of their sites. But as with any platform, beautiful design means nothing if no one can find your site.

So let’s talk about how to do SEO right inside Framer — the smart, structured way.

Why SEO Matters (Even in a Visual Builder)

Search engine optimization isn’t just a technical detail — it’s the difference between being discovered or buried. A Framer site that looks amazing but lacks proper SEO structure won’t perform in search engines. Luckily, with a bit of strategy, you can bake SEO into your Framer workflow without losing the creative spark.

1. Start With Semantic Structure

Framer gives you full control over your HTML tags. Use that power wisely:

• Only one <h1> per page — this should describe the page’s main purpose.

• Use subheadings (<h2>, <h3>, etc.) to create a clear hierarchy.

• Use native HTML tags when possible — don’t rely only on divs and spans.

Bonus tip: OptiScope can automatically scan your heading structure and flag any issues.

2. Optimize Your Meta Tags

Framer lets you define page titles and descriptions easily. Don’t skip this:

• Page Title (meta title): Keep it under 60 characters, include keywords, and make it click-worthy.

• Meta Description: Around 150–160 characters; use this to summarize what the page is about and encourage clicks.

Framer also supports Open Graph tags for social sharing — use them to control how your content appears on platforms like Facebook, X, or LinkedIn.

3. Image Optimization

Framer makes it easy to drop in beautiful images, but don’t forget the SEO basics:

• Add alt text to every image — it’s good for accessibility and for Google.

• Use descriptive file names (interior-design-livingroom.jpg > IMG1234.jpg).

• Keep file sizes small — large images = slow load times = lower rankings.

Tools like OptiScope can audit your images and highlight what needs improvement.

4. Use Clean URLs

Framer allows you to customize page paths — use that!

• Use short, readable URLs: yourdomain.com/about instead of yourdomain.com/page123.

• Avoid unnecessary parameters or symbols.

• Include keywords where relevant, but don’t stuff.

5. Content is (Still) King

Yes, visuals are powerful — but text still drives SEO. Make sure each page has:

• A clear focus keyword or topic.

• Natural, readable copy (aim for 300–500+ words on key pages).

• Internal links to related sections of your site.

And don’t forget to write for people, not just algorithms. Google’s helpful content updates prioritize value and clarity.

6. Mobile and Performance Matter

Framer sites are responsive by default, but it’s still smart to:

• Test across devices and screen sizes.

• Monitor Core Web Vitals — loading speed, interactivity, and visual stability.

• Compress and defer non-critical scripts where possible.

Framer has built-in performance tools, and OptiScope can help highlight bottlenecks.

7. Bonus: Use Tools Like OptiScope

We built OptiScope to bring real-time SEO feedback directly into Framer. It:

• Analyzes headings, meta tags, image alt text, and content structure.

• Gives you an SEO Score and practical tips (Quick Wins + Long-Term Strategy).

• Uses AI to review your content’s tone and alignment with NEEAT principles (Notability, Experience, Expertise, Authoritativeness, Trust).

It’s like having an SEO specialist right there in your design tool.

Final Thoughts

Framer opens the door for creators to build stunning, interactive websites — and with just a bit of structure and attention to SEO, those websites can rank just as well as they look.

You don’t need to be a developer to make your Framer site SEO-friendly. You just need the right tools, and a clear checklist. And maybe… a little help from OptiScope. 😉